Chad Rubin looked for a way to add some flair when selling a vacuum hose on Amazon. He was struggling to think of a title that would persuade people to click on his goods as opposed to any of the myriad alternatives in Amazon’s vast marketplace.
Rubin asked ChatGPT, an AI chatbot that has gained popularity since its release in late 2016, for help. He quickly started experimenting with the program to complete projects like creating copy for his product page. In order to promote his vacuum cleaner hose, Rubin requested that ChatGPT “create 5 unbelievably smart and catchy headlines.”
The advantages of ChatGPT for Amazon sellers have been lauded in a steady stream of recent articles, YouTube videos, and LinkedIn postings. By incorporating ChatGPT into their services, e-commerce software vendors like JungleScout have also seized on the trend.
Stephen Curial, the head of technology at JungleScout and a former software developer at Amazon for ten years, predicted that it won’t be long before ChatGPT and other generative AI tools like it become common productivity aids, like calculators or spellcheckers, reducing the amount of time busy business people spend on menial tasks.
Since its release to the public in November by OpenAI, a Microsoft-backed business that has reportedly conducted talks with investors to sell shares at a $29 billion valuation, ChatGPT has swept the technology sector by storm. The free chatbot is used by millions of individuals to perform tasks including writing fiction, creating computer code, and editing resumes. While Google unveiled its competing chatbot Bard last month, Microsoft has integrated the technology into Bing.
Despite the general tech startup industry still being negatively impacted by the 2022 slump, investors are flooding the market with sizable checks. An early-stage firm named Character with 22 employees launched last week. A round headed by Andreessen Horowitz secured $150 million for AI, a startup created by two former Google workers, with a valuation of $1 billion.
Fussy Penguins founder and Amazon seller Hamza Amor has created TikTok films to demonstrate how ChatGPT may help businesses find their next big hit item. After he asked ChatGPT to explain what customers liked and disliked about a product based on a set of reviews, the chatbot assisted him in improving his products. It was advised that he utilize different packaging and more resilient materials for an under-desk footrest, or think about providing a range of sizes and the option to change the footrest’s height.
Also, the program helped with the composition of a few listings, which often requires hours of writing and editing. Some users have already had success with ChatGPT’s work. Following his usage of ChatGPT for assistance with listings, it was stated that the conversion rate—or the proportion of clicks on an advertisement that result in sales—went up for numerous of his vacuum filters, coffee filters, and air filters. During the course of eight weeks, one product’s conversion rate rose from an average of 26% to 46%.
Alexis Boutilier is from Vancouver, British Columbia. She has a high interest in all things tech and loves to stay engaged on all the latest appliances and accessories.