Amazon has just issued new colour options for the 16GB Kindle Paperwhite and the 32GB Kindle Paperwhite Signature Editions. You can now buy them in Denim blue and Agave Green. The front of the devices are still piano black, however the new colours only apply to the back platting. Additionally, Amazon has Denim and Agave colours for new cases for these e-readers. So you can totally rock out, in whatever new colour that tickles your fancy.
You may recall that Amazon released a new 16GB Kindle Paperwhite – in addition to the existing 8GB version – last fall to give customers the choice of additional storage so they can take even more books with them on the go. Building on this, the Kindle team wanted to add some playful colours to a fan favourite.
When an e-reader is a year into its life cycle, it is nice to have more colour and storage options. This might influence people who were on the fence, whether or not they wanted to upgrade from an older model or embrace the Kindle from other brand.
Michael Kozlowski is the editor of Amazon News Feed. A website devoted to the latest Amazon News. You will find a cohesive editorial direction. Michael covers the latest occurrences in AWS, Kindle, Fire Tablets, Fire TV, audiobooks, ebooks and company news.