A new report that was just issued surveyed 4,000 Americans and it looked at streaming music habits. Amazon Music and Spotify had equal representation. They both had 35% of the vote and this included Amazon’s bundled Prime Music service as well as its paid Music Unlimited tier, and both the free and premium tiers of Spotify.
The findings suggest Amazon Music has pulled away from Apple Music (which the survey suggests is used by 19% of US music listeners). Pandora scores 23% in the survey; SiriusXM 21%, iHeartRadio 15% and SoundCloud 10%, although the top-ranked platform – not the headline since it’s not a surprise – is YouTube and YouTube Music with 61%.
Activate’s report has some other interesting findings too. 17% of US music listeners are creating music themselves, for example, while 19% do not but are interested in creating music. The report also claims that 64% of US music listeners use multiple services a month, up from 43% in 2019. In fact, 40% use three or more.
Michael Kozlowski is the editor of Amazon News Feed. A website devoted to the latest Amazon News. You will find a cohesive editorial direction. Michael covers the latest occurrences in AWS, Kindle, Fire Tablets, Fire TV, audiobooks, ebooks and company news.